Serviette (napkin, tissue) design from 2004 featuring the “needmag?c” logo. This was a huge advertising campaign of the period, launched by new CEO André Lacroix, often showing people in very boring or annoying situations being transported to Disneyland Resort Paris.

Though fans praised the campaign for focusing on the parks and their best attractions, it was — overall — not a complete success, sometimes getting a little too wrapped up in itself. Many were glad to see it go in 2005.