With the DVD release of Disney-Pixar’s Cars in late 2006, the smart move was taken by Disneyland Resort Paris and Buena Vista Home Entertainment to include a double-sided insert advertising the upcoming attraction at Walt Disney Studios Park, as well as the January 2007 Kids Go Free promotion and the general 15th Anniversary.

Note how vague both the visual and text is about what the attraction entails, however. Would potential guests really know that it’s a highly-themed tea cups-style ride?